By Daljeet Sidhu It is not too tough to buy a phone system but customizing it to have it function optimally for your business is a challenge. The word 'system' in itself suggests the integration of roles, functions and responsibilities. The first step in designing any system is to understand the requirements of the users. It is the responsibility of the business executive to define the expectations from the telephone system, and that of the provider to build a system that meets the expectations in the best way. Business owners are unsure of the true value a phone system will bring to their business. Telephone systems are a costly investment, and it is understandable for business owners to be cautious. Advertisements can promise the sky, but a telephone system will prove its worth only if it gels with your business processes seamlessly. Outlining the purpose of the phone system The first thing a business head needs to do is to outline the purpose of the telephone system....