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By Jason Morris How a business presents itself to its customers has to be the single most important factor in its potential success. In days gone by usually your first contact with new customers would have been through your storefront or through word of mouth, passed on by other satisfied customers. In today's modern world, telecommunication plays an ever increasing role in reaching potential new customers. In the last few years the rate at which computing and telecommunication technology has advanced is simply astounding. With this increased rate of technological development comes falling prices for products that were once extremely expensive. This allows smaller companies to take advantage of features and services that were once only available to much larger and richer organisations. Once upon a time the telephone was the primary mode of communication, whereas now existing and new customers are able to reach you I a variety of different ways. This article will give a brief